...continued S.E.O.
Search Engine Optimization
Search Engine Marketing is an important part of an effective web strategy to increase your business's bottom line. We use a process of research, site optimization, manual submissions, crawler optimization, competitor analysis, linking campaigns and regular reporting to gain your site position on the major search engines. In order to do this, we need to do some research on your industry and competitors. With that information, we can give you a game plan and a recommended monthly budget for search engine marketing.
~Initial Objectives~
Rankings
First page placement on the Top Three major indexing search engines: Yahoo, Google, MSN and all other sub-indexing engines for the key phrases in our clients market.
In general most industries will take three to five months of optimization, link building, and continual addition of content to return first page results for a highly competitive keyword.
Fluxuations in the Top 30 Rankings are a common occurrence. This is why constant maintenance is necessary in order to STAY in the Top 30. The more stable we can build a consistent ranking, the more successful the site will be. There are times when a search engine completely changes its operating algorithm. This does not mean that you can no longer be optimized; it just means that the code needs to be immediately changed to reflect the changes in the algorithm to meet each expectations of the changed search engine.
Website Market Analysis
This report gives us a full understanding of the client, the website, a good grasp of the terminology, the industry (including competition) and what needs to be accomplished to compete in the search space.
~Review of Current Structure~
Content
We make sure the content portion of the site is full of very good information, with hyperlinked phrases interspersed throughout the text, especially the sub-pages linked from the homepage. Hyperlinked text helps to establish key phrases by highlighting the words used in the link. In some instances graphics can be modified to take advantage of HTML text instead of graphic text to reinforce market names throughout the site. Homepages made up primarily of graphics with the text inside the graphic will be broken up to make the text more accessible. Replacing the graphic text with HTML text next to the images will help without changing the look and will improve the download time. The directory structure of the site may have to be modified in certain areas to increase the amount of general category key phrases.
Navigation
We make sure that the site's navigation is very simple and easy to understand. Navigation should provide the user with clear paths and options. One must be careful when using multiple graphical buttons or interfaces as this can increase the page size for slower internet users thus increasing download time. Users with disabilities are not able to see graphics or understand where a link will take them without a proper contextual reference. In most cases we utilize 'alt' text for most images of the site to provide clear and easy navigation as well as keyword saturation. Text links are very good for emphasizing keyword phrases so we maintain a good navigation for users as well as search engines.
Links
For almost any site without current placement one major problem is link popularity. We always improve on the link count and popularity as well as the quality of the incoming links we create. We maintain a heavy linking campaign that gets a site linked from related sites and directories thus vastly improving on the link popularity of a site.
~Keyword and Competitive Market Analysis~
This is an analytical breakdown of the current components of any given marketplace. The initial keywords that apply to any market already has established numbers of competitors in the search engines. This competition may not only come from direct competitors but from a related marketplace as well. For example, a user conducting a search for "stock market broker" will bring up related searches from various day trend market sources with this information not just a specific broker. With this in mind a very thorough competition analysis is undertaken that will uncover who is in the top 5 in the various market stronghold search engines such as Yahoo, Google & MSN.com.
This analysis will contain:
A comprehensive link comparison between the top sites on the given search engines. This will let the underlying network of linked site content that becomes apparent with all outbound and inbound links.
An Indexed Content Comparison between the competitor's sites is performed. This is a direct comparison of keyword density in all content that is searchable through a search engines spidering program. We reveal any current optimization that may be present in the Top 5 results. This will be a major factor as to what actually needs to be done in order to get the desired results in ultra competitive markets. The structure or code architecture of the competition is put into its native state to reveal any deficiencies in code that hinder search engines.
The core content of the home page is cross-referenced with the meta-tags in order to maximize keyword saturation and to eliminate any over saturation of keywords that may be present in the clients' site. The URL of each site is analyzed for the use of keywords in the domain name.
We also undertake vigorous quality Linking Campaigns. This is essential to good placement on the Google search engine. This is the process of achieving quality or market relevant reciprocal links to a number of other websites with good standing in your market.
By using this standing point of quality market research matched with logical coding; competitors sites can be easily overcome with proper optimization installed and maintained along with link campaigning in place.
This service is designed for most HTML sites and qualified PHP, ASP, Cold Fusion and other dynamic design sites.
